It’s difficult to stand out in today’s saturated marketing landscape, and if you’re not going direct-to-consumer (D2C), it might be even harder to make your company stand out from the crowd. D2C marketers should strive to understand the why behind their marketing activities, so they can better connect with consumers. This will help them build trust and show their brand as an authority on its niche market. Here are some tips on how to be a good D2C marketer.
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Focus on the Customer
Customer-driven marketing is all about figuring out what customers want and giving it to them. To do that, you need to make sure they know you exist. This can be accomplished through numerous channels, such as social media and email marketing campaigns. The best way to learn is by asking your customers what works for them—and then adapting your plan accordingly. It’s never too late to change up your marketing strategy!
Put Yourself in Their Shoes
What does it take to be a good direct-to-consumer marketer? Think about what you’d want if you were on your customer’s end. You might expect quality materials, thoughtful product design, and informative copy. Take care with your marketing, too—since you don’t have an intermediary between yourself and your customer. One wrong move could turn off potential customers before they even get their first taste of your brand.
Use New Media Effectively
While you shouldn’t rely too heavily on traditional advertising, don’t neglect it entirely. Use new media tactics—like blogs and social media—to amplify your efforts. These platforms are great ways to reach new audiences with relevant information they may be looking for. They also let you hone your message, make immediate adjustments, and test out what works with little cost or risk. But remember: New media should supplement, not replace, traditional forms of marketing!
Have an Edge Over Competitors
In order to be a successful digital-first marketer, it’s necessary to go beyond having knowledge of social media platforms and SEO tricks. It takes creativity, strategy, and most importantly, empathy. The best digital marketers know how and what makes their customers tick. They do more than just post content; they create great experiences for their audiences that are relevant and valuable—and get results in turn. Think of your audience first instead of solely focusing on your product.
Don’t Copy Others; Stand Out
A huge mistake that first-time marketing executives make is assuming that what works for one company will work equally well for them. The truth is, your competitors are doing different things, using different angles and approaches, so you should too. Your entire campaign should be built around who you are, not your competition. Keep in mind that they’re using strategies; you’re building an identity.