Digital marketing has taken the world by storm in recent years, and it’s easy to see why! With more people using their phones and computers than ever before, there are more opportunities than ever to make your business grow through digital marketing. Whether you’re promoting your business online or trying to improve your website, there are loads of digital marketing tricks and tips out there to help you get the most out of it all. Here are 3 digital marketing tricks and tips that will help your business grow
1) Know the trend
Digital marketing is definitely an important part of any brand’s overall strategy. Even if you aren’t a digital marketer, it can be helpful to understand what others are doing so you can take advantage of opportunities as they arise. So, in order to stay on top of what’s happening, you should: Read industry news closely; follow brands and businesses on social media; understand Google AdWords campaigns; subscribe to an email list or RSS feed that highlights interesting articles. Though these things might seem like common sense, they’re not always easy to do—and they’re necessary if you want to keep up with digital trends.
2) Choose an influencer in your niche
Influencer marketing is one of many digital-marketing tricks you can pull out of your sleeve. These internet users have large, loyal followings and can move product on their own steam. Pick an influencer in your industry who has tens of thousands or hundreds of thousands of followers. You’ll gain access to their audience while simultaneously receiving social proof from another source. For example, let’s say you’re a personal-finance blogger writing about how to make money investing in cryptocurrency without falling prey to scammy ICOs (initial coin offerings). An appropriate influencer would be someone like Ameer Rosic, founder at BlockGeeks, a blockchain education platform.
3) Take advantage of Web Stories
Instagram has come a long way since its release in 2010. Since then, they have released Stories, a feature that allows users to upload photos or videos that last up to 24 hours. Facebook and Web Stories lets brands show their followers an inside look into their world without simply bombarding them with posts and ads. The best part is, you can actually turn followers into loyal customers (i.e., paying clients) if you use it correctly and put in effort to deliver value through Stories. Use these three digital marketing tricks and tips to convert Story views into real-life customers.